Creating a brand logo is an artistic process that aims to generate a simple communication piece that must cause visual impact, be memorable and support all kind of platforms.

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First, you need to know your client well. It is ideal to have an initial meeting to understand what they do, their audience, their strengths and weaknesses, the brand personality, how they stand out within the market, among others. That way you will get a better understanding of what your client wants to transmit with the logo design.

Once you know your client, it is ideal to create a design concept. You should do some research on your client’s target, their competitors, what kind of designs it is used in the target market, the area visual symbology, etc.

After deciding the design concept, you can choose to communicate it in a rhetorical, or a metaphorical way to add more visual impact. To make this decision, analyze the results of your previous research.  

Once you arrive at this stage, it is useful to search referents on the best way to adapt the concept to the visual components like typography, logos, shapes, colors, etc. Each element is important, and all of them must help communicate the concept.  Before the final logo design is approved, you’ll probably go through several sketches until you land on the best version.

During this process, remember that the design must be readable in different sizes, backgrounds, and platforms.  

Designing a logo is a complex activity, but keep in mind that it’s an important element to communicate the company’s image. The hard work is definitely worth it.

Being a woman working in a software company gives you all kind of opportunities for professional and personal growth. Read a first-hand experience and get the tech-girl power.

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