Being an entrepreneur requires steady insight into the best business practices, marketing strategies, cost-effectiveness, and every aspect of operating and managing your business and staff. Keeping up with the competition and changing technology and trends is a necessity if you want to keep your brand relevant and competitive.
So how do you keep your business and your brand in the race? By staying on top of growing trends and advancements in tech and marketing. How? Where do you start? You start by reading the top business books and memoirs in entrepreneurship.
Top Memoirs And Business Books For Success
Reading great business books is one of the most cost-effective methods to become a whip-smart business person. This curated book list is to provide you with the best choices in entrepreneurial business management.
All-Time Best Business Books
- How to Win Friends and Influence People By Dale Carnegie — A classic for professionals regarding people, yep, that’s the secret and the system. Consider using the Dale Carnegie system to gain friends and sway folks, as well as using it to connect with members of your team in a more authentic way.
- This Is Marketing: You Can’t Be Seen Until You Learn to See — an Amazon bestseller by veteran marketer Seth Godin. Seth Godin speaks about the large transformation in the marketing sector, from pushing your message to focusing your marketing efforts.
- Shoe Dog: A Memoir by the Creator of Nike — Ever thought about how Nike came about? Well, it was lived and written by Phil Knight. It recounts his story of how he borrowed $50 from his dad and began his dream of building a shoe empire.
- Never Split the Difference: Negotiating As If Your Life Depended On — is thought to be the most important read in obtaining management skills to master negotiations and conflict resolution. Chris Voss, author of the book and a top FBI negotiator, uses these skills to ensure business deals. Learn to use negotiation to persuade decisions in your personal and professional life.
- Lean In: Women, Work, and the Will to Lead — Written by the chief operating officer at Facebook, Sheryl Sandberg, is one book that “lady bosses” need to read. This book has spawned both positive and negative responses.
- That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea — The untold story of how Netflix was born and the concept behind it, by its first CEO and co-founder, Marc Randolph.
- Deep Work: Rules for Focused Success in a Distracted World — Cal Newport demonstrates that rather than multitasking — “Deep Work” contributes research along with a judicious process that encourages you to focus on getting things done. If staying focused and attaining your goals is your priority, read Deep Work today.
- The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail — This read, by Clayton M. Christensen, focuses on figuring out how entrepreneurs should be proactive during disruptive times. Christensen also shows how you can effectively listen to your consumers to get an idea of where you should invest your resources.
- First, Break All The Rules: What the World’s Greatest Managers Do Differently — A book by Marcus Buckingham that’s premised on an extensive research study by the Gallup Organization. Buckingham believes that if you want to be the best, you must first break a few rules. Utilizing successes and failures as lessons from major companies, this book introduces some established rules for capitalizing on the disruptive innovation phenomenon.
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