Every entrepreneur knows good things happen when departments unite and work towards a common goal. Traditionally, marketing was designed to help businesses garner new clients, and HR left to deal with talent acquisition, employee management, performance management, and more.
But that’s rapidly changing thanks to increased competition, ever-evolving industry trends, and the need to gain a competitive edge. And a growing number of companies are aligning these two departments and witnessing tremendous progress.
So if you haven’t, here is how your competitors are using aligned HR and marketing to stay ahead:
Leveraging Employees As Brand Ambassadors
Employees are valuable advocates for brands. According to a survey by Edelman Trust, over 50% of consumers trust employees more than CEOs. And that’s not all.
50% of employees already share information about the company. And content shared by employees get 8 times more engagement and 25-times likely to be re-shared.
So if you’re not building collaboration between HR and marketing, you’re not leveraging employees as a voice for your business.
Attracting Top-Tier Talent
In a 2019 study by Glassdoor, 79% of adults in the U.S. consider a company’s mission, values, and purpose before applying for a job. Businesses that don’t market these values widely are more likely to miss out on high-quality talent.
HR teams can benefit immensely by collaborating with marketing departments since they have wider and stronger connections with consumers. By casting your net wide, you can attract top-tier talent.
Now that you know the benefits of aligning HR and Marketing, let’s look at what you can do now to build collaboration.
Start By Building Teamwork
Leaders should invest time and energy to bring everyone together. HR and marketing teams need to hold meetings together to create objectives and strategies. This is also a great opportunity to iron out issues that may arise during the collaboration and come up with ways to resolve them moving forward.
Provide More Training
Without adequate and continuous training, companies will continue losing employees and revenue.
According to a Gallup study, lack of training is one of the most cited reasons for high employee turnover. And the cost of replacing a single employee ranges from one-half to two times their annual salary.
HR and marketing departments can work together on this to attract talent and retain employees. For example, while HR teams focus on training employees, the marketing department can promote the training sessions. This makes your company more attractive for potential candidates looking for growth and development.
Use Social Media
Social media can provide lots of insights into how consumers feel about your company. It can also provide valuable information from your current and former employees.
Both HR and marketing teams can monitor social media to gather as many insights as possible. The two departments can then use the data obtained to make changes that will grow your brand.
Rethink Your Communication Strategy
Every employee wants to remain updated about their company to feel part of it. And this responsibility has always been left for the HR department to share information such as new hires, quarterly summaries, newsletters, and new wins or losses.
But HR teams today wear many hats. There is a lot to do and that can adversely affect internal communication. Why not change things through collaboration?
Let HR and marketing teams collaborate on delivering key messages to all stakeholders. By sharing data, the two departments can build a solid brand message that appeals to customers and employees.
When HR and marketing teams collaborate, they can have a long-lasting positive impact on your company. You will see better-recruiting results, increased revenues, stronger company culture, and overall business success.
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