A LinkedIn profile is an online personal brand that lets you tell people who you are, your values, and your interests. The profile makes it easy for people to find you and follow your activities. When used correctly, a LinkedIn profile will help you manage your professional brand, create opportunities for you, and record and display your professional milestones. To enjoy these benefits, you need to create a great profile.
Here are a few things to focus on:
Add a professional headshot
One of the simplest ways to improve your LinkedIn profile is to include your name and profile picture. A good profile photo will not only help you stand out from the crowd but also make your profile more credible. The headshot will also increase your chances of getting more profile views, a factor that will create more opportunities for you. You should ensure that the photo fits what you do and projects a positive image of yourself.
Make the most of your LinkedIn headline
Because your headline is the first thing that profile visitors read, you have to make sure it highlights your personality and area of expertise. Instead of letting the default settings fill this area with your current position, you should create an eye-catching headline. An eye-catching headline will immediately show visitors how your profile is relevant to their search. When writing your headline, you should have your target audience in mind to ensure it inspires and informs your connections.
Craft an interesting summary
Your LinkedIn profile summary should be the focal point of your profile, a space where you set yourself apart from other professionals in your field. The summary should provoke interest, help you make a personal connection with profile visitors, demonstrate why you are the solution to the problems people have been facing, show how people have benefited from your service in the past, and include a call to action with your contact information. To make the segment fun and interesting, you can use images, audio, video, slide shows, and more.
Include relevant work and educational experiences
LinkedIn is a social network that focuses on professional networking. As such, your profile should include your professional experienced that are relevant to your current career goals. Be sure to include education and work experiences and the skills and talents you possess in full. Having one of your connections endorse your skills will help you get discovered for opportunities related to your skills. You may also want to update the volunteer experiences and causes you have been involved in.
Ask for recommendations
Take time to ask for recommendations from people you have developed a good professional relationship with. A recommendation is like a reference in advance from a colleague or business partner. They are written to attest to your qualifications and accomplishments and carry a lot of weight. A recommendation will appear on your network once you accept it. The good news is that there is no limit to the number of recommendations you can ask for from your connections.
Check your LinkedIn profile strength
LinkedIn provides a profile strength meter that you can use to gauge how completely you have filled in your profile. Every time you update your profile, you should use this tool to find out whether you have overlooked anything. You should also consider copying what works for other people. In the end, you will want a profile that helps you sell your skills, prove your accomplishments, and stand out in a crowded job market.
Creating a winning LinkedIn profile is just one step in the journey towards taking advantage of the professional opportunities available to you. You will also need to make sure you stand out and make a great impression through your resume and during the interview process.
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