Protection of intangible assets such as software developments, trademarks and commercial secrets is a huge deal for companies, especially for software factories who have employees with technical and programming skills. Applying for patent protection is definitely a good idea for several reasons and here´s why they should go for it!
As part of a school project, my 13-year-old son was asked to come up with an idea for an app, then do a competitive analysis, work out how to make money off of it, and how to market it. After two days scouring the net, he declared: “There is nothing left to invent, all that could be invented has been invented, this is hopeless…” That got me thinking – if there is nothing left to invent, does that mean that innovation is dead? And when it comes down to it, what is the difference between invention and innovation?
The digital era is changing the world, giving access to the knowledge we did not have before, and not only to geniuses but to everyone who has access to a different way of education. And the results are beginning to show.
Spoiler alert: Big projects have a long life cycle. The best solution at the time the project began might not be the best solution at the time the project is being developed. Technology and people change.
