Protection of intangible assets such as software developments, trademarks and commercial secrets is a huge deal for companies, especially for software factories who have employees with technical and programming skills. Applying for patent protection is definitely a good idea for several reasons and here´s why they should go for it!
As part of a school project, my 13-year-old son was asked to come up with an idea for an app, then do a competitive analysis, work out how to make money off of it, and how to market it. After two days scouring the net, he declared: “There is nothing left to invent, all that could be invented has been invented, this is hopeless…” That got me thinking – if there is nothing left to invent, does that mean that innovation is dead? And when it comes down to it, what is the difference between invention and innovation?